About the project:

The client wanted a silent video that resembled a PowerPoint presentation. Each "slide" would hold a question unveiling the answers until seamlessly transitioning to the next question. In this silent environment, text needed to take center stage.

The challenge was to present information in a compelling way, so to immerse the viewer, I crafted full backgrounds and scenic elements, building a world where viewers follow a protagonist – our kid hero – navigating the same steps the viewer themselves will take. Regardless of whether participants use their phone, computer, or tablet to complete the questionnaire, I strived to encapsulate the viewer's experience.

To maintain focus on the text, supporting visual elements move deliberately, ensuring they complement rather than distract from the essential text that requires more attention.